Project summary

BLVD Autoworks recently underwent a complete rebrand and name change, and with that came the need for a website that reflected their new identity. The goal was to create a site that aligned with their softer, more approachable branding, ensuring it didn’t feel like the typical intimidating automotive shop. The design features soft edges and a warm, inviting style, making it welcoming for all customers.

The Strategy

To match BLVD Autoworks’ rebrand, we focused on creating a website that felt inviting and approachable. We moved away from the hard edges typically associated with automotive sites, opting instead for a design that emphasized softness and warmth. Key elements include:

• A new visual style with soft, rounded edges to create a welcoming atmosphere.
• Thoughtful color choices that align with the brand’s softer approach.
• An intuitive layout that ensures easy navigation, making it simple for customers to find the services they need without feeling overwhelmed.

Proven Results

The redesigned website successfully captures the new brand identity of BLVD Autoworks, providing a more welcoming experience for customers. The softer design elements have resonated well with their audience, helping to attract a broader range of customers who might have previously found automotive shops intimidating. The new site has played a key role in establishing BLVD Autoworks as a friendly, approachable place for all their automotive needs.